Consumers Opportunities of and Interest in Purchasing Green Electronic Products
8. Do you discuss consumer wishes to environmental aspects internally in your organisation?
Yes
No
8.1
How are environmental aspects
communicated between purchasers and
sales staff/retailers?
8.2A
“Top-down”
How can positive environmental aspects be
communicated from purchasers to
retailers/sales staff?
- and then passed on to
customers?
8.2B
“Down-top”
How can demands for “environment-
friendly” products travel from customers to
purchasers?
(How is communication from sales staff to
purchasers organised?)
In other words:
Does anything happen if customers ask about
environmental aspects?
Do you have procedures aimed at following up on
consumer input?
Do you have special procedures for picking up
consumer attitudes/wishes?
Do you conduct consumer surveys?
Do environmental aspects figure into such
surveys?
Who do we contact to find out whether we can see
any results?
8.3
How do you see your role as retailers?
Should you do more to promote sales/
production of environmental products?
Why not?
(Is it because consumers have no wishes related
to environmental aspects?)
How do you see your role as retailers? Should
you do more to promote sales/ production of
environmental products?
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