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Brancheindsats inden for emballageindustrien, forprojektrapport
Summary and conclusions
The feasibility study on a possible industry-wide campaign by the packaging industry
was carried out using the Logical Framework Approach (LFA) methodology, which involved a
systematic analysis of stakeholders, problems, aims, objectives and alternative
strategies. As a result, a project catalogue was issued, and the projects themselves were
evaluated for relevance to the business community and the environment. The result was an
action plan containing suggestions for three key projects in relation to the objectives
set: to reduce packaging waste by optimising packaging within the individual packaging
materials.
The project team (EiB, RAMBØLL and LOGISYS Ltd.) started out by producing an analysis
of the stakeholders in the life cycle of packaging materials and of the authorities,
organisations and collaborative partners. 21 stakeholders were identified, among them 11
stakeholders or groups of interested parties identified as central players. They include:
 | Packaging manufacturers |
 | Packaging users |
 | Retailers (wholesalers) |
 | Consumers |
 | Recyclers |
 | Materials recycling plants |
 | Refuse collection services |
 | The Danish Environmental Protection Agency |
 | The Ministry of Food, Agriculture and Fisheries/The Danish Veterinary and Food
Administration |
 | The Danish Working Environment Service |
 | Centre for Packaging and Transportation |
Afterwards, in the spring of 2001, a series of workshops were held at two meetings for
each of the two areas targeted for action:
 | Preventing packaging waste by optimising packaging within the individual packaging
materials |
 | Evaluating barriers and examining the options including the advantages and the
disadvantages of establishing refill systems and reuse systems for packaging
materials in companies and within transportation and trade |
Attending these workshops were the project team and representatives from the packaging
manufacturers, users of packaging materials, retailers, the restaurant and catering
industry, the Centre for Packaging and Transportation at the Danish Technological
Institute, and the Danish Environmental Protection Agency.
The findings of the workshops included an examination of the problems, aims and
objectives, and alternative solution strategies and concluded with a number of draft key
project proposals which the consultants issued in the form of a project catalogue. These
project proposals were subsequently prioritised and have resulted in the following three
project proposals that are included in the action plan:
 | Remodelling the CEN prevention standard into a practical tool |
 | Developing simple methods to optimise within the product chain |
 | Preparing inspirational materials based on successes |
All three projects address the optimisation of packaging throughout the entire product
chain and thus follow the life cycle of the packaging. The primary direct effect would be
an optimised utilisation of materials, whose environmental effect would be:
 | Reduced materials consumption in the manufacture of packaging materials |
 | Savings in energy consumption at several stages of the life cycle of the packaging |
 | Reduced waste volumes |
Optimising packaging would mean that the packaging would continue to fulfil its
function, and thereby not generating any product waste.
As things are, it was impossible to sketch out the proposals for new projects,
including the budgets, so further details are necessary before the action plan can be
implemented.
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