New paths to competitive advantage ContentsForeword - New possibilities for growth and innovation Cleaner products a key issue in Denmark Good advice on products, market and environment From technology to marketing - Aarhus Olie Cleaning has to be cheap - ISS An industry has moved forward - Danapak WP Escape hundreds of questions - Bambo Design and common sense - Ericsson Diax Branded goods have to be tip top - Södahl Design No choice in the matter - Sjørring Maskinfabrik New requirements all along the chain - TripleNine Fish Protein Ecolabels are effective here - Dansk Supermarked and COOP Denmark Green invention behind new enterprise - Robert & Kjær The Swan part of the experience - Jesper Office Imposes requirements on suppliers - Grundfos Cooperation in the product chain - Skanska Denmark
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