Figure 1.2. The influence of the decision-maker in relation to the application area    time long term                     D High influence potential C      product legislation societal action plans product development E performance criteria 5 years       product standards, from now B      marketing claims                 taxes & subsidies employee and/or supplier     ecolabelling criteria   requirements & incentives                Low influence potential generic consumer now                   information               hot-spot identification            historical     product declaration  A          No influence   area specific generic