Environmental project, 1099 – Development of cleaner products in Berendsen's international product chains

Development of cleaner products in Berendsen's international product chains

6 Project Communication

The main objective of the project was not to develop and market the cleaner products, but to share the experiences with other companies internationally as well as nationally.

The project and results have been presented at many different occasions and both FORCE Technology and Berendsen have used the opportunity, cooperation and good results to market their own services as a spin-off.

The communication channels and means used are:

Presentation at conferences
Workshops
Articles for printing
Web-based articles

Figure 14. Examples of some printed communication related to the project.

Figure 14. Examples of some printed communication related to the project.

A summary of the communication is presented in the table below. Where relevant the communication has been presented in appendices.

Table 4. Communication at conferences and workshops.

Title, Conference	Description	Language	Appendix
Barriers for Development of Cleaner Products in International Product Chains Conference: LCM 2005, Barcelona, Spain	Platform presentation at the 2005 Life Cycle Management Conference. The focus of the presentation was on the barriers experienced and how they were overcome.	UK	A
Kan man udvikle renere produkter i samarbejde med sine internationale leverandører? Conference: Product oriented environmental work, Aarhus, Denmark	Presentation of the project and motivation for Berendsen to involve in environmental product development. Conference arranged by the Danish Society of Engineers and LCA Center Denmark.	DK	B
Workshop: Sustainable Products	Workshop at FORCE Technology as part of the project to disseminate the experience obtained. Experience from Berendsen and IKEA as an introduction to more active group discussions about dilemmas in relation to sustainable products and their product chains.	DK	C
LCA in Denmark and Europe Conference: Current status and Future Tasks for LCA Research in the World, Tokyo, Japan	Platform presentation at a Japanese LCA conference for industry. The project was presented as a small part of the presentation as an example of an IPP-related initiative from the Danish EPA.	UK/JP
Planned Workshop: Life Cycle Management - Industry Workshop on Management & Stakeholder Engagement along the Life Cycle	Berendsen has been invited to present their work at an international industry workshop arranged by the UNEP/SETAC Life Cycle Initiative. The conference is hosted by Unilever in Brussels during the first half of 2006.	UK

Table 5. Communication in printed media.

Title, Media	Description	Language	Appendix
Ren Livscyklus hos Berendsen Printed: Miljøhorisont	An article written during the first half of the project presenting how Berendsen works in a life-cycle-oriented manner by integrating environmental work into relevant departments like purchases, production and sales/marketing. The article was the main story of the specific issue of the magazine.	DK	D
Foam soap with clean conscience Printed: FORCE Technology Annual Report 2004	One of the customer case stories in the annual report of FORCE Technology, describing how Berendsen has benefited from the knowledge and services in relation to environmental product development.	DK/UK
Fremtidssikrede produkter fastholder Berendsens position som markedsleder Printed: Fra viden til værdi	A promotional customer case story in the FORCE newspaper for the industrial fair in Herning 2005.	DK
Sæbe er vel sæbe? Printed: Bjørnen, Nov. 2004	A promotional article in the Berendsen customer magazine telling that Berendsen seriously works to develop cleaner products. Focus on the new foam soap.	DK
Products of the future secure Berendsen’s position as market leader in Denmark For printing.	An article intended for an international textile service to inspire other companies to work with development of cleaner products.	UK	E
Rent miljø er en konkurrencefordel For printing.	Article written in relation to the project by a journalist from the Danish EPA. Focus is on the competitive advantages you can achieve if you develop cleaner products. The article is intended to inspire other companies to look at their own products to make some changes.	DK	F
Rent miljø handler også om sæbe For printing.	Article written in relation to the project by a journalist from the Danish EPA.	DK	G

Table 6. Communication in electronic media.

Title, Website	Description	Language	Appendix
Berendsen Textil Service A/S Web: LCA Center Denmark	Same as “Ren Livscyklus hos Berendsen” in Miljøhorisont – just placed as an example of a company working with life cycle thinking. LCA Center has many further inspiring examples of other companies and organisations working with life cycle thinking with success.	DK
Ren Livscyklus hos Berendsen Web: Horisontnet	Same as in Miljøhorisont	DK
Berendsen skumsæbe er i særklasse Web: Berendsen Textil Service	Promotional article at the website of Berendsen showing that Berendsen is a frontrunner concerning cleaner products.	DK
Web: FORCE Technology	Same as in the annual report	UK/DK