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Development of cleaner products in Berendsen's international product chains

Contents

Preface

Summary and Conclusions

• 1.1 Background and purpose
• 1.2 The study
• 1.3 Main conclusions
• 1.4 Project results
  • 1.4.1 New clean products on the shelves
  • 1.4.2 Barriers are overcome
  • 1.4.3 Legislation and tools help you on the way
  • 1.4.4 The sales staff are equipped
  • 1.4.5 The development does not stop here

Sammenfatning og konklusioner

• 1.5 Baggrund og formål
• 1.6 Undersøgelsen
• 1.7 Hovedkonklusioner
• 1.8 Projektresultater
  • 1.8.1 Nye rene produkter på hylderne
  • 1.8.2 Barrierer nedbrydes
  • 1.8.3 Lovgivning og værktøjer hjælper dig på vej
  • 1.8.4 Sælgerne bliver klædt på
  • 1.8.5 Udviklingen stopper ikke her

2 Introduction and Motivation

• 2.1 Motivation for environmental product development
  • 2.1.1 Cooperation on optimizing the value chain
  • 2.1.2 Be market leader
  • 2.1.3 Avoid bad reputation
  • 2.1.4 Time monopoly
  • 2.1.5 Comply with core values

3 Overcoming barriers in environmental product development

• 3.1 Braking down the barriers
  • 3.1.1 Different preferences on different markets
  • 3.1.2 Long communication channels
  • 3.1.3 Differences in language and terminology
  • 3.1.4 Physical distance
  • 3.1.5 Lack of knowledge
  • 3.1.6 Job changes/broken personal relations
  • 3.1.7 Contractual barriers
  • 3.1.8 Weak "power" relations
  • 3.1.9 Other barriers experienced
• 3.2 A little good advice

4 Product Development - Process and Results

• 4.1 The typical progress of a development project at Berendsen
• 4.2 Results
  • 4.2.1 Soaps
  • 4.2.2 Hand Cleaner
  • 4.2.3 Hand Lotion
  • 4.2.4 Other Products

5 The Tools Used

• 5.1 Political push
• 5.2 Integration of life cycle thinking
• 5.3 Specific tools used by Berendsen

6 Project Communication

Appendix A: Presentation at LCM 2005

Appendix B: Conference: Product Oriented Environmental Work [Danish]

Appendix C: After-work workshop "Experience with development of sustainable products in co-operation with suppliers"

Appendix D: Rent miljø er en konkurrencefordel [Danish]

Appendix E: Rent miljø handler også om sæbe [Danish]

Appendix F: Products of the future secure Berendsen's position as market leader in Denmark

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Version 1.0 March 2006, © Danish Environmental Protection Agency