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Dialog om miljø og marketing i virksomheder

1 Bilag A - oversigt over anvendt litteratur

1.1 Markedsføring og produktudvikling af grønne produkter generelt

  • Green marketing - opportunity for innovation, J. Ottman 1997
  • Internationational institute for sustainable development, Global guide - marketing
  • Greener Marketing. A Global Perspective on Greening Marketing Practice, Edited by Martin Charter and Michael Jay Polonsky
  • An Introduction To Green Marketing Michael Jay Polonsky Department of Management, University of Newcastle, Newcastle
  • Big Turnabout In Green Markets Savvy stewards of sustainable development sell dollars and sense, not the `tree-hugger' label Nadine M. Post 2002
  • Changing Course A Global Businessperspecive on Development and the Environment Stephan Schmidheiny

1.2 Erfaringer vedrørende markedsføring af alternativ energi

  • Green Marketing, Renewables, and Free Riders: Increasing Customer Demand for a Public Good
  • Ryan Wiser and Steven Pickle
  • Environmental Energy Technologies Division, Ernest Orlando Lawrence Berkeley National Laboratory University of California Berkeley, California 94720 September 1997
  • Green Marketing in the Massachusetts Electric Retail Competition Pilot Program
  • October 1997
  • Steven M. Rothstein, Environmental Futures, Inc.
  • Jeffrey M. Fang, National Renewable Energy Laboratory

1.3 Markedsføring af miljøledelse

  • EU-kommissionen - oversigt over medlemsstaternes promotion edr. EMAS
  • Miljøledelse i produktkæder Arbejdsrapporter nr. 39, 40 og 41
  • Miljøstyrelsen 2002

1.4 Markedsføring af mærker og mærkningsordninger

  • Energy star annual report 2002
  • Blauer Engel newsletter nr. 8
  • INVESTIGATION
  • OF THE MARKET IMPACTS
  • AND PENETRATION
  • OF THE EUROPEAN
  • ECO-LABEL
  • OVER THE YEARS
  • 1992-2000
  • AND 2001-2004
  • FINAL REPORT
  • December 2001
  • EUROPEAN COMMISSION
  • DG ENVIRONMENT
  • TAYLOR NELSON SOFRES Consulting
  • Nye krav til leverandører til tekstilbranchen
  • Miljøprojekt nr. 599
  • Miljøstyrelsen 2001

Vi har desuden været i kontakt med en del af de netværk og opslagsværker, der findes for grønne produkter. Vi har spurgt efter erfaringer og markedsanalyser, men uden at få nogle egentlige svar. Der findes typisk kun tal for besøgende på siden, antal klik på siden, søgeord o.l.

1.5 Innovation og markedsføring

  • The Dance of Change:
  • The Challenges of Sustaining Momentum in Learning Organizations,
  • by Peter Senge, Art Kleiner, Charlotte Roberts, Rick Ross, George Roth, and Bryan Smith
  • (1999, New York: Doubleday/Currency).
  • Product Innovation
  • Michel Robert, James Utterback, Marvin Patterson, Gary Pisano, Milind Lele, Jean-Philippe Deschamps
  • Market Oriented Product Innovation
  • A Key to Survival in the Third Millennium
  • Knut Holt
  • Dept. of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Norway
  • Kluwer Academic Publishers, Boston
  • October 2002
  • Leading Product Innovation: Accelerating Growth in a Product-Based Business
  • Marvin L. Patterson
  • November 1999
  • Wiley Europe
  • University of Brighton - training materials Product innovation
  • 1996
  • Product Innovation and Product Innovation
  • Marketing: Theory and Microeconometric Evidence.
  • Ulrich Kaiser
  • Centre for European Economic

 

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Version 1.0 Maj 2005, © Miljøstyrelsen.