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Undersøgelse af internationale erfaringer med påvirkning af markedet for
mindre miljøbelastende elektronikprodukter
Hovedindtryk
![](../../_themes/nyt-milj-/dot.gif) | Inden for mobiltelefoner er der god sammenhæng mellem kundernes ønsker til
funktioner lav vægt og batterier, der ikke skal lades op så tit og
ressourceoptimeringer. Dette har i høj grad ført til en teknologisk udvikling med fokus
på miljøforbedringer. |
Sony Ericsson Mobile Communications blev grundlagt i 2001 af Ericsson og Sony
Corporation, som hver ejer halvdelen af det nye firma. Den sammenlagte
mobiltelefonvirksomhed opnåede et pro forma salg år 2000 på cirka 50 millioner enheder
til en værdi af 7,2 milliarder US-dollar. De første fælles produkter præsenteres i
løbet af andet kvartal 2002.
Sony Ericsson er ansvarlig for produktforskning, design og udvikling samt for
markedsføring, salg, distribution og kundeservice. Selve produktionen foregår på
Sonys og Ericssons nuværende fabrikker. Virksomhedens globale ledelse er
baseret i London, og der er derudover cirka 3500 ansatte i Tyskland, Japan, Sverige og
USA.
Samarbejdet med Sony blev etableret primært, fordi den økonomiske udvikling for
Ericsson var meget dårlig. Begge virksomheder er kendt for en høj miljøprofil, og vi
antager derfor, at miljøarbejdet inden for det nye firma fortsætter.
Nedenstående er citeret fra Ericsson Environmental Report 2000.
![](../../_themes/nyt-milj-/dot.gif) | "Ericsson has put our entire production in 2000 into an
environmental life cycle context. Weve included things like the mining of iron ore,
the coal burned to generate electricity needed to run production plant, our products in
operation and the exhaust fumes from the trucks that transport used equipment to recycling
facilities.
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![](../../_themes/nyt-milj-/dot.gif) | It is clear that factors outside Ericsson have by far the greatest
environmental impact. But that does not mean that we are relieved of responsibility. We
believe that it is part of our corporate responsibility to design, supply, produce and
sell all our products with an in-built life-cycle policy.
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![](../../_themes/nyt-milj-/dot.gif) | The results show that most of our direct and indirect CO2-emissions
arise from energy expended on our products in use, and that the next most significant
contributor is our suppliers manufacturing. So it becomes apparent that our most
effective contribution to the environment lies in the way we design products and systems,
and whom we select as suppliers of components and parts.
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![](../../_themes/nyt-milj-/dot.gif) | Base stations are the largest product category in Ericssons
sales. The electricity consumed during the use phase generates approximately 85% of a base
stations life-cycle CO2.
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![](../../_themes/nyt-milj-/dot.gif) | There is a marked difference between the environmental profiles for
network equipment and those for consumer products such as mobile phones. For the mobile
phone, the use phase is not as dominant: CO2-emissions in the supply chain are relatively
larger. However, during the typical use phase, almost three fourths of the CO2
emissions arise from stand-by consumption in the charger. As Ericsson introduces more
energy-efficient chargers for all models, this percentage will decrease.
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![](../../_themes/nyt-milj-/dot.gif) | During 2000, about half of Ericssons mobile phone models were
supplied with new energy-efficient chargers, and Ericsson plans to introduce this
enhancement on all models. Of course, a mobile phone user could reduce CO2
emissions simply by disconnecting the charger when not in use." (p. 23)
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![](../../_themes/nyt-milj-/dot.gif) | "Over the past decade or so, dematerialization and improvements
in energy consumption in Ericssons mobile phones have been dramatic. Todays
Ericsson R520m is barely one-third the weight of our first GSM phones launched in the
early 1990s. This improvement is even more spectacular when you consider the change in
stand-by time (the time you can leave the phone switched on without charging it). Standby
time is some ten times longer for todays R520m than for typical mobile phones a
decade ago. Back then, the mobile phone probably needed to be charged twice each day
whereas once a week would be typical for the R520m today.
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![](../../_themes/nyt-milj-/dot.gif) | Of course, consumer demand for lighter phones with more
functionality was instrumental in bringing about these technological advances. But the
need to achieve sustainable development and create opportunities for reduces resource and
energy use was an equally important consideration." (p. 25)
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www.sony-ericsson.com
Ericsson Environmental Report 2000
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